Welcome to my website. I’m not at homepage right now but, please, come on in.
Go through some of my stuff. Feel free. There’s more where that came from.
Kindly,
Abigail
The Right Tool For The Job
You know the saying about bringing a knife to a gun fight? A growing niche of cleaning experts feel the same about cleaning products.
We created this series of digital videos to re-introduce Affresh Specialized Cleaners as the leader in an emerging category.
Bringing these absurd scenarios to life was a feat that not only delivered clicks and views but drove brand and category awareness.
The result of a multi-year initiative that began with qualitative and quantitative research and brand archetype work, this campaign extended throughout a new brand website, retail POS, trade tools, and a suite of social and digital creative. Most importantly the message resonated with target consumers who shun multi-purpose cleaners and take appliance care very seriously.
Geoffrey Zakarian’s Guide to Great Steak and Wine
To add more meat to Beringer Founders’ Estate’s title of “The Official Wine of Steak,” we sought out a culinary industry icon and renowned authority on great steak and wine: celebrity chef Geoffrey Zakarian.
This series of digital videos—plus the flipbook for a deeper dive—show how the brand’s story unfolded through Zakarian’s expert voice.
The comprehensive campaign resulted in a fully-integrated, 360 program that united past patrons of the Beringer Great Steak Challenge with newfound fans. Plus it gave the brand just the right amount of steak cred.
What do you do when an award-winning winery with an established reputation of “relaxed elegance” wants to make some noise at retail and beyond?
You serve up the perfect wine pairing.
Enter Chateau St. Jean and multi-platinum recording artist Sheryl Crow.
Sheryl’s soulful style and grace and prolific endeavors as a musician, cookbook author, breast cancer survivor and research advocate paved the way for three years of 360-programming that rocked at retail—netting a double-digit surge in sales, surpassed social and digital growth expectations and provided the mass appeal that helped solidify CSJ’s spot on the national map.
Suffice to say, magic can happen when you have a great client, a talented team and, of course, a rock star partner.
After several years working with longtime client Beringer Founders’ Estate to establish its Great Steak Challenge as both a consumer and retailer favorite, the time came to take it to the next level.
Challenge accepted.
We brought the big guns to the table with a multi-year partnership with Food Network’s Chopped Grillmasters. This sizzle video (because you don’t sell the steak, you sell the sizzle) gives a taste of the breadth of this legacy program as well as the unprecedented success that ensued.
A Cure For Boardom. Riot On.
Run Riot is a delightfully daring, defiant brand. For me, introducing it to the world was an edifying experience in a creative kitchen with just the right recipe of cooks.
The brand’s bold blend of an irreverent brand story, winegrowing wisdom and passion for premium wine came to life with the launch of the brand’s website extending to retail and trade elements and programming.
In a category overflowing with traditional heritage brands, our nimble team helped this small, gamechanger turn the perfunctory Pinot Noir world on its head.
West of Expected
Fresh thinking. Quirky intelligence. Sophisticated wit.
This was the creative cocktail for SKYY Vodka’s “West of Expected” campaign.
Breaking through the conventions of typical vodka advertising, we offered a unique taste of optimism to consumers at retail and events, on-premise and across the digital, social and traditional media landscape.
The simple notion that we’re “better together” paved the way for seasonal thematics like batch cocktails—which helped re-establish SKYY as an innovator in the vodka category and, more importantly, provided a fresh twist on “reply all.”
Stags’ Leap sought a point-of-sale campaign that spoke to collectors and connoisseurs in a confident, powerful tone that maintained the integrity and luxury status of the brand.
We created a stunning series of elements that integrated the upcoming leap year into a call to action for those with a genuine respect for beauty and a reverence for quality.
True dignity lives within discernment. Stags’ Leap is made for those that lead quietly with confidence and venture with valor.
Tea in the Key of Chef G
Just in time for summer grilling and get-togethers, the call came from Coca-Cola-owned Gold Peak Tea to produce a series of videos and a suite of still photography staring celebrity Chef G. Garvin.
From script writing to location scouting to on-set direction, our nimble team pulled off the seamless shoot and quick edit required to meet the tight turnaround.
Life imitated art as the brand's “Turn up the heat, turn down the stress” mantra inspired all.
Together we captured Chef G's delightfully casual charisma to bring the meaning of Gold Peak Tea’s—“The Taste That Brings You Home” tagline (drumroll) home.
Celebrate America Collection
There’s something to be said for that wrinkled ticket stub, worn tee, patch or postcard that takes you back.
Back to a place where time stood still and, maybe, for just a moment, you experienced the glory and greatness of a dream.
Inspired by the wonder and beauty of America’s national parks, we created the concept for a multi-tiered clothing collection that helped make a dream of two prolific American entities come true.
